Hinckley Oaks Brand Guidelines
The Village At Hinckley Oaks identity system is comprised of:
The Logo
The LogoType
The LogoMark
The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.
Area of Isolation.
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the logo mark, or when using the logotype alone, utilize the cap height of the H.
Color
Color Application
The distinctive shape of the Hinckley Oaks logo is further distinguished by its color. Color plays a significant part in shaping the Hinckley Oaks identity. The color palette consists of three primary colors. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full-color treatment of the logo on fields of white whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full-color treatment of the logo, a reverse treatment of the logo on fields of color and one-color black presentations of the logo are preferred. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white on a field of color.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.
Color Specifications.
Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Primary Color Palette
The color palette consists of three primary colors. Please refer to the chart below when using Hinckley Oaks primary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values.
Usages to Avoid.
Typography.
Typography.
The typographic style relies on a primary typeface of Apparat and should primarily be used for headlines, sub-headline applications and pull quotes. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
Apparat can be purchased at adobe.com
Logo Files
File Types.
Choosing a File Type
The correct use of the Hinckley Oaks identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF).
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Libraries
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Logo
Hinckley Oaks Logo
This collection of logos should be utilized when referring to the Hinckley Oaks apartments.
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LogoMarks
Hinckley Oaks LogoMark
This logo mark represents the Hinckley Oaks apartments without the logotype.
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LogoType
Hinckley Oaks LogoType
This logotype represents the Hinckley Oaks apartments without the logomark.
Website Promotional Copy
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Enough Room for Everyone
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Designed for Your Life
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Everything You Know and Love
Learn About Our Neighborhood
What You Love, Without the Responsibility
Hinckley Oaks is an exclusive, neighborhood-style apartment community for adults, perfectly located in Hinckley, OH. These brand new apartment homes bring a maintenance-free lifestyle to adults who are ready to live actively and peacefully, without the everyday stresses of owning a home. Every bit of Hinckley Oaks, from the gorgeous interiors to the vibrant community spaces, was designed for you to live a life of comfort, convenience, and connection.
Have It All
MoLife at Hinckley Oaks is about having the best parts of owning a home, without all of the costs. It’s about living well, at a significantly better value than other down-sizing options. Hinckley Oaks is about helping you live a rich life, close to your friends and family, shopping, dining, healthcare, and opportunities for fun and even a little adventure.
The Hinckley Lifestyle
Your apartment home is the perfect backdrop for everything that makes your life unique. Inside your new home are large spaces with all of the little luxuries essential for comfortable living. Modern and private, you can enjoy peace and quiet as you wish. Outside, your upscale neighborhood is filled with delightful people and beautifully designed amenities like clubhouses, lounge areas and a state-of-the-art fitness studio. Live at Hinckley Oaks to let every day deliver new inspiration.
Where You Live
Hinckley Oaks is in the heart of the best of everything Hinckley has to offer. If you want to venture out for drinks, dinner or some ice cream, there are a host of options right outside your door. If you want to go for a hike in park or just relax on the water, Hinckley Reservation Metropark is waiting. If you want to hit some golf balls with friends, you have a choice of courses. Whatever you want, it’s mere moments away.
Life by Design
On the Inside
However you live at home, Hinckley Oaks makes sure you do so in style. Every apartment home features an open-concept design, with high ceilings, that’s as functional as it is beautiful. Enjoy top-of-the-line finishes, modern appliances, a backyard patio, and spacious storage in oversized closets and pantry. That’s just inside your apartment.
On the Outside
At Hinckley Oaks, high-end recreational and social spaces are an extension of your apartment home for connecting with neighbors, hosting family, learning and relaxing.
In-Apartment Amenities
Central Air Conditioning
Spacious Bedrooms
Roomy Living Areas
Ample Storage
Laundry
Community Amenities
State-of-the-Art Fitness Center
Private Clubhouse
Business Center
Landscaped Green Space
Playground
Sitting Areas
Easy Coming and Going
Hinckley Oaks is thoughtfully located close to multiple major roadways for easy access to wherever you need to go. Whether you’re heading to the downtown arena for a game or to the airport to head out-of-town, Hinckley Oaks is located on SR 303 and just minutes away from I-71 to get you moving in the right direction.
Coming or going, what you want is well within reach.
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