Innovation Landing Brand Guidelines

The Innovation Landing identity system is comprised of:

  1. The Logo

  2. The LogoType

  3. The LogoMark

  4. The Seal

The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.

Area of Isolation.

To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.

In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the I in the logotype, or when using the logomark alone, the cap height of the I in the logomark.

Color

Color Application

The distinctive shape of the Innovation Landing logo is further distinguished by its color. Color plays a significant part in shaping the Innovation Landing identity. The color palette consists of three primary colors. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of white whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.

Where it is not possible to use the full color treatment of the logo, a reverse treatment of the logo on fields of color and one-color black presentations of the logo are prefered. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white on a field of color.

Reverse Treatment

The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example: instruction manuals, black and white advertising, one color labels, etc.

Color Specifications.

 

Print

Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.

Electronic & Video

Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.

Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.

Primary Color Palette

The color palette consists of three primary colors. Please refer to the chart below when using Innovation Landing primary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values.

Secondary Color Palette

Use the full-color treatment of the logo whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition. The secondary color should be used sparingly and only as accents to the primary colors, never to be used in the logo. This color is to be utilized in secondary relationships to the primary palette. The secondary color can be used for typographic hierarchy and pacing in materials.

Usages to Avoid.

Typography.

Typography.

The typographic style relies on a primary typeface of Franklin Gothic Extra Condensed for headlines, ITC Franklin Gothic Book Extra Compressed should be used forsub-headline applications and pull quotes. The secondary typeface is Franklin Gothic family and should primarily be used for body copy. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.

Franklin Gothic Extra Condensed can be purchased at fonts.com

ITC Franklin Gothic Book Extra Compressed can be purchased at fonts.com

ITC Franklin Gothic Book can be purchased at fonts.com

ITC Franklin Gothic Book Italic can be purchased at fonts.com

ITC Franklin Gothic Bold can be purchased at fonts.com

ITC Franklin Gothic Bold Italic can be purchased at fonts.com

Logo Files

File Types.

 

Choosing a File Type

The correct use of the Innovation Landing identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.

Vector Files

Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF).


Bitmap Image Files

Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)

Logo Libraries

  • Logo

    Innovation Landing Logo
    This collection of logos should be utilized when referring to the Innovation Landing apartments.

  • LogoMarks

    Innovation Landing LogoMark

    This logo mark represents the Innovation Landing apartments without the logotype.

  • LogoType

    Innovation Landing LogoType
    This logotype represents the Innovation Landing apartments without the logomark.

  • Seal

    Innovation Landing Seal

    This seal represents the Innovation Landing apartments in a circular format.

Download Logo Collections

Good Life at a Reasonable Price

A Different Cleveland Concept


Right Where You Need to Be

Conveniently Located Community


Designed to Make Life Easier

Thoughtful Design and Amenities

  • A Home for Everyone

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  • Form Meets Function

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  • Discover Downtown

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It's Take Off Time

You’re studying hard at one of CSU’s professional schools or a young professional working downtown. You can feel yourself taking off, now your lifestyle must fuel your flight.

Innovation Landing, Your Campus District Apartment

If Downtown Cleveland is your launchpad, then Innovation Landing is the perfect home base for all your urban adventures. Easy and comfortable, it’s your sanctuary from all the action that’s just steps away. It’s your place to relax, recharge and get on the move again.

Live Well, Within Your Budget

Designed specifically for up-and-comers like you, Innovation Landing weaves premium, contemporary design together with the building’s classic architecture to create a uniquely bespoke living environment. Innovation Landing’s high ceilings, open corridors and vibrant community spaces immediately make you feel fresh and energized. In your apartment, essential modern amenities and ample space help make the most of your time at home.

And Innovation Landing is truly unique amongst downtown Cleveland apartments. It was built to provide the perfect setting for young people to live a really good life, to thrive, without the hefty price tag. Choose your Campus District home from our 52 handsome apartments, ranging from efficiencies to one-, two- and three-bedrooms. Innovation Landing is now leasing, so claim your space while you can.

Suited for the Achiever Lifestyle

Balancing form and function, Innovation Landing features brand new finishes, quality fixtures and modern 
appliances in every unit. You can also spend time downstairs hanging out, reading in one of our study spots or 
using our multi-purpose room for business or entertainment.

And, of course, the building’s heated underground parking makes all the difference in Cleveland winters.

 

In-Apartment Amenities

Central Air Conditioning

Spacious Bedrooms

Roomy Living Areas

Ample Storage

Laundry

Community Amenities

State-of-the-Art Fitness Center

Private Clubhouse

Business Center

Landscaped Green Space

Playground

Sitting Areas

Where You Need to Be

Innovation Landing is a gem embedded in one of the most talked about areas in the city. At the heart of the CSU transformation, Innovation Landing makes you a part of the energy. With the university across the street, you can take advantage of all the events it has to offer. And you can’t be much closer to downtown. Mere minutes away, the city’s coolest restaurant and bar scene, shopping or professional sports are there for whenever you're in the mood.

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