FOR IMMEDIATE RELEASE
Contact
Joshua Altman
646/691-7747
Highly Experienced Communications Executive Launches Brand and Marketing Company Alt Brand Agency.
March 17, 2020
CLEVELAND – Alt Brand Agency (Alt Brand) today announced its launch as a brand strategy and design company led by Cleveland- and New York-based communications industry veterans. “Our business model is simple. Big agency thinking without layers that come with big agencies,” said Joshua Altman, founder of Alt Brand Agency. He continued, “Small and mid-size companies require talent, agility, results, and the intangibles necessary to make it all work.”
As the need for meaningful storytelling grows, while budgets remain tight, communication professionals are searching for alternatives to build their brands and businesses. By providing integrated strategy, creative development and production, a simple process and a low overhead model, Alt Brand brings clients efficiencies to take advantage of fast-moving opportunities.
Alt Brand focuses on start-ups, emerging and medium-size companies that require greater flexibility and value for their marketing spend. Alt Brand includes a close-knit network of complementary design and development firms. Together, Alt Brand is a force that delivers fresh thinking and adept implementation to inspire and activate client audiences.
Alt Brand was created by Joshua Altman, an accomplished marketer of brands ranging from Bloomberg and Deloitte to challenger brands in a host of major and emerging categories. In over 25-plus years in the communications business, Joshua has worked in brand and marketing, advertising, and public and investor relations. Alt Brand’s network of firms shares similar knowledge and experience.
“We are looking forward to helping brands and businesses make meaningful connections with their audiences. The work is complex, so we intentionally keep everything else as simple as possible,” said Altman. He continued, “Value to a client means producing excellence when it doesn’t seem possible. That’s what we do.”
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About Alt Brand Agency
Based in Cleveland, OH and founded by a highly experienced agency executive, Alt Brand Agency is a communications agency that provides full-service solutions, from brand strategy and creative development to campaign and project management. By using firms that have a history of successful collaboration, Alt Brand Agency is well-equipped to serve dynamic organizations and their the ever-evolving communication needs.
Biography
Joshua began his career as a public relations professional, working at Weber Shandwick in New York. But it was while working as a Managing Director and then Partner at KCSA, New York, where he was able to translate his passion for integrated communications, storytelling and business development and given the opportunity to build the firm’s brand and marketing group.
From that moment there was no turning back and Joshua and his team went on to build brands and campaigns for 100-plus public and private companies. Upon his move to Cleveland he consulted with clients across the country and then joined Twist Creative, one of the city’s top creative agencies, as a VP of Marketing. There, Joshua was able to focus brand and marketing strategy, as well as business development to shepherd the agencies into new and exciting verticals.