Spencer Court Brand Guidelines
The Spencer Court identity system is comprised of:
The Logo
The LogoType
The LogoMark
The identity system must be used on all corporate stationery items: letterhead, envelopes, business cards, and communications materials.
Area of Isolation.
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area.
In any of the versions of the logo, the area of isolation is based on X, which is the cap height of the S in the logomark. The area of isolation is 1/2 X.
Color
Color Application
The distinctive shape of the Spencer Court logo is further distinguished by its color. Color plays a significant part in shaping the Spencer Court identity. The color palette consists of two primary colors. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full-color treatment of the logo on fields of white whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
Where it is not possible to use the full-color treatment of the logo, a reverse treatment of the logo on fields of color and one-color black presentations of the logo are preferred. The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white on a field of color.
Reverse Treatment
The black & white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black & white reproduction. For example instruction manuals, black and white advertising, one color labels, etc.
Color Specifications.
Use the full-color treatment of the logo on white whenever possible, as this optimizes the impact of the brand and more effectively supports brand recognition. For maximum visibility, the full-color logo should appear on a white background. It is also very effective when shown in white reversed out of the primary palette.
Electronic & Video
Color created through transmitted light on a monitor or a television screen is composed of three primary colors: red, green and blue (RGB). RGB color is produced electronically, the overall color quality will tend to be more vivid than the printed color.
Please note: electronic color is more subjective than printed color. Temporary changes of light source, reflection from adjacent objects, manufacturer and age of screen all affect the color appearance.
Primary Color Palette
The color palette consists of three primary colors. Please refer to the chart below when using Spencer Court primary colors. If the piece is part of a four-color process reproduction, the colors should be created with CMYK screen tints. If the identity is part of an electronic medium such as the web, broadcast or PowerPoint, the colors should be created with RGB values.
Secondary Color Palette
Use the full-color treatment of the logo whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition. The secondary color should be used sparingly and only as accents to the primary colors, never to be used in the logo. This color is to be utilized in secondary relationships to the primary palette. The secondary color can be used for typographic hierarchy and pacing in materials.
Master Color Libraries
Usages to Avoid.
Typography.
Typography.
The typographic style relies on a primary typefaces of Shift. Shift Bold for headlines, Shift Extralight for sub-headline applications and pull quotes. The Shift family should primarily be used for body copy. These typefaces are to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
The Shift font family can be purchased at fonts.adobe.com
Logo Files
File Types.
Choosing a File Type
The correct use of the Spencer Court identity is one responsibility we all share. Reproduction artwork is provided for easy use. Before choosing the file format, confirm the final use of the logo.
Vector Files
Vector files are used for print reproduction and for incorporation into Microsoft software applications (e.g. Word and PowerPoint). Vector files may be scaled up and down within an unlimited specified size range. (EPS, PDF).
Bitmap Image Files
Bitmap files are composed of pixels for use on a display screen. These files are composed in CMYK (cyan, magenta, yellow, black) & RGB (red, green, blue) for use in interactive, video or TV applications. These files should not be enlarged, as a jagged edge will appear. Never use a bitmap file for print reproduction. (JPG, PNG)
Logo Libraries
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Logo
Spencer Court Logo
This collection of logos should be utilized when referring to the Spencer Court apartments. -
LogoMarks
Spencer Court LogoMark
This logo mark represents the Spencer Court apartments without the logotype.
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LogoType
Spencer Court LogoType
This logotype represents the Spencer Court apartments without the logomark.
Website Promotional Copy
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Spread Out
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Get Going
Learn About Our Neighborhood
Only the Good Stuff
Why not enjoy a more relaxing lifestyle free of hassles that come with owning a home? If you want all the benefits, without the responsibility, it makes sense to rent a place that feels just like home. Spencer Court is waiting for you.
Take It Easy
Tucked away in North Ridgeville, Spencer Court is a cozy neighborhood of two-story apartment homes perfect for those seeking that special suburban feel. Unlike other crowded options in the area, Spencer Court is home to 48 spacious two-story apartment homes, each with its own attached garage. No matter the floorplan you choose, you’ll enjoy a large, open space which welcomes lots of natural light. You’ll doze off in one of two big bedrooms, cook up a meal in your modern kitchen and enjoy a host of amenities designed to make life easier.
Make Spencer Court your home without the hassles.
Spencer Court is leasing now. Explore the floorplans and choose your 2-bedroom, 2-bath two-story apartment home or townhouse.
AMENETIES
Fresh and Easy
Spencer Court offers a full-range of amenities that you’d expect from a newly built apartment home. Contemporary designs, top-of-the-line finishes, modern appliances, a private porch and patio, and lots of space to store your things.
Our comprehensive collection of modern amenities offers everything you need to settle into your new apartment home.
(Amenities List)
It’s the place you’ve been looking for, so don’t wait. Check out the floorplans and choose your 2-bedroom, 2-bath two-story apartment home or townhouse.
LOCATION
Coming and Going
Wherever you’re heading, Spencer Court is just minutes away from the route that will take you there, including I-80, I-480, and Routes 20, 10, 83 and 113. Catching a flight? Cleveland Hopkins airport is under 10 miles away. Going to see the Cavs, Guardians or Browns? Downtown Cleveland is under 20 miles away.
Wherever you’re off to, it’s good to know Spencer Court will always welcome you home.
Spencer Court is now leasing, so get your space while you can.
LOCATION
Just Minutes Away
Spencer Court is located perfectly for those that want to stay on the go. Close to town and a number of major routes in and out, you can easily get to where you want to be. Want to stay around the neighborhood? Spend the day shopping at Crocker Park or the Great Northern Mall. Stop into an antique shop or two, play some tennis or golf at a local club, or get outside at the Sandy ridge Reservation. Thirsty? Hungry? There’s a whole host of taverns, pubs and restaurants to choose from.
Aside from the thoughtfully-designed and well-built apartment homes, it’s the convenience and ease that makes Spencer Court perfect for young professionals and those wanting to move on from the responsibilities of homeownership.
Welcome to the community. Spencer Court is leasing now. Explore the floorplans and choose your 2-bedroom, 2-bath two-story apartment home or townhouse.
