Project Overview

Next-generation wireless is no longer theoretical. It’s being built, deployed, and scaled right now.

Across industries and geographies, organizations are rethinking how networks are designed, deployed, and monetized. The rise of 5G, private networks, and Open RAN has introduced new flexibility, and new complexity, into an already demanding infrastructure landscape. Technical capability alone is no longer enough; success depends on the ability to align deep engineering expertise with clear business outcomes.

Airspan is a global provider of advanced wireless connectivity solutions, delivering 4G and 5G networks across public, private, in-building, outdoor, and mission-critical environments. With extensive real-world deployments and a leadership position in Open RAN, Airspan brings proven technical depth to some of the most complex connectivity challenges in the market. Yet as its portfolio expanded and audiences diversified, its brand story no longer reflected the full scale of its business impact or technical leadership.

Alt Brand partnered with Airspan to evolve the brand, elevating it from a product-driven, technically dense narrative into a clear, confident expression of strategic and technical authority. We repositioned Airspan as a partner in modern network transformation, articulating how its expertise enables faster deployment, lower total cost of ownership, and greater flexibility across multi-vendor ecosystems. The work clarified Airspan’s role in the broader wireless landscape, strengthened its voice across executive and technical audiences, and aligned the brand with the ambition and sophistication of the business itself.

Together with Airspan’s leadership team, Alt Brand helped shape a narrative that makes complex technology understandable, credible, and compelling, reinforcing Airspan’s position as a company that doesn’t just build networks, but advances the future of connectivity.

Services

Brand Positioning
Messaging Framework
Brand Identity
Brand Expression
Collateral Design